Privacy Policy

Privacy Policy

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Last updated: 10 September 2026

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False Aspect (“False Aspect”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

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This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, contact us, submit an enquiry or use our services.

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1. Who we are

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False Aspect is a marketing agency providing marketing, content, social media, digital and related creative services to businesses.

For the purposes of UK data protection law, False Aspect is the data controller for the personal information we collect through this website.

Contact: info@falseaspect.com

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2. Information we collect

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We may collect personal information that you voluntarily provide to us, including when you:

• Submit an enquiry through our website

• Contact us by email or social media

• Request information about our services

• Become a client or work with us

• Sign up to receive marketing communications

• Provide information as part of a project or consultation

 

This information may include:

• Your name

• Business name

• Email address

• Telephone number

• Job title or role

• Information about your business

• Details about the services you are interested in

• Any other information you choose to provide in your enquiry or communication

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We may also automatically collect certain technical information when you visit our website, such as your IP address, browser type, device type, pages visited and general website usage information. This information may be collected through cookies and similar technologies.

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3. How we use your information

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We may use your personal information to:

• Respond to enquiries and messages

• Provide information about our services

• Prepare proposals, quotations and contracts

• Provide and manage our services

• Communicate with clients and prospective clients

• Manage ongoing projects and client relationships

• Process payments where applicable

• Improve our website, services and customer experience

• Understand how visitors use our website

• Send marketing communications where you have consented to receive them

• Meet our legal, regulatory and accounting obligations

• Protect our business and website against fraud, misuse or security threats

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We will only use your personal information where we have a lawful basis to do so under applicable data protection law.

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4. Lawful basis for processing

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Depending on the circumstances, we may process your personal information because:

• You have given consent – for example, where you have opted in to receive marketing communications or where certain non-essential cookies require your consent.

• It is necessary to perform a contract – for example, where we need your information to provide services you have requested.

• It is necessary for our legitimate interests – for example, to respond to business enquiries, manage our website and improve our services, provided that these interests do not override your privacy rights.

• We have a legal obligation – for example, where we are required to retain certain financial or business records.

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5. Marketing communications

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If you choose to receive marketing communications from us, we may occasionally contact you with information about False Aspect, our services, news, offers or other content that may be relevant to you.

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You can unsubscribe from marketing communications at any time by using the unsubscribe link included in the communication or by contacting us directly.

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We will not sell or rent your personal information to third parties for their own marketing purposes.

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6. Cookies

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Our website may use cookies and similar technologies to ensure the website functions correctly, understand how visitors use the website and improve your experience.

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Cookies are small text files stored on your device when you visit a website.

Some cookies are essential for the website to function, while others may be used for analytics, functionality or marketing purposes.

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Where required by law, we will ask for your consent before placing non-essential cookies on your device.

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You can also manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect how the website functions.

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7. Third-party services

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We may use trusted third-party platforms and service providers to operate our website and business. These may include website hosting providers, analytics platforms, email marketing platforms, payment providers, scheduling tools, cloud storage providers and other business software.

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These providers may process personal information on our behalf or independently, depending on the service they provide.

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Where appropriate, we take reasonable steps to ensure that third-party providers process personal information securely and in accordance with applicable data protection requirements.

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Third-party websites or services may have their own privacy policies, and we recommend reviewing these where appropriate.

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8. Sharing your information

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We will not sell your personal information.

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We may share your information with trusted third parties where this is necessary to operate our business or provide our services. This may include:

• Website and hosting providers

• Email and communication platforms

• Payment providers

• Accounting or professional service providers

• Cloud storage and project management platforms

• Analytics and website performance providers

• IT and security providers

• Government authorities or regulators where we are legally required to do so

 

We only share information where there is a legitimate reason to do so and, where applicable, appropriate contractual and security measures are in place.

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9. International transfers

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Some of the third-party services we use may store or process information outside the United Kingdom.

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Where personal information is transferred outside the UK, we will take reasonable steps to ensure that appropriate safeguards are in place in accordance with applicable UK data protection law.

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10. How long we keep your information

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We will only keep your personal information for as long as reasonably necessary for the purposes for which it was collected.

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The length of time we retain information will depend on the nature of the information and why we need it. Some information may need to be retained for longer periods where required for legal, accounting or regulatory purposes.

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When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

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11. Keeping your information secure

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We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration or disclosure.

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However, no method of transmitting or storing information online is completely secure, so we cannot guarantee absolute security.

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12. Your rights

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Under UK data protection law, you may have rights in relation to your personal information, including the right to:

• Request access to the personal information we hold about you

• Ask us to correct inaccurate or incomplete information

• Ask us to delete your personal information in certain circumstances

• Ask us to restrict how we use your information in certain circumstances

• Object to certain types of processing

• Request the transfer of your information in certain circumstances

• Withdraw consent where we rely on consent to process your information

 

You can exercise these rights by contacting us using the details provided below.

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You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO), if you believe your personal information has been handled unlawfully.

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13. Links to other websites

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Our website may contain links to third-party websites, including social media platforms or other websites that may be relevant to our services.

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We are not responsible for the privacy practices, security or content of third-party websites. We recommend reading their privacy policies before providing them with personal information.

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14. Children's privacy

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Our website and services are intended for businesses and professionals and are not directed towards children.

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We do not knowingly collect personal information from children.

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15. Changes to this Privacy Policy

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We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal requirements.

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Any updates will be published on this page, with the “Last updated” date amended accordingly.

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16. Contact us

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If you have any questions about this Privacy Policy, how we use your information or wish to exercise your data protection rights, please contact:

 

False Aspect
Email: info@falseaspect.com

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This Privacy Policy was last updated on 10 September 2026.